Experts estimated that in the year 2022, more than 80% of traffic on the internet will be attracted by videos. Moreover, recent research found that consumers aren’t concerned with the graphics of the video or its qualities but with the actual content of the video. If you can create videos that can show users how your brand can add value to their lives, your engagement will go through the roof. You can either start making videos with the use of existing tools or hire a video production company that will bring your vision to life. If you still aren’t convinced that you need to start investing in videos, below are five points that will surely convince you.
Video Gets More Engagement
Every single day, people are bombarded with so much information that remembering everything is simply impossible. So what will make your brand stand out? Something that is informative, and something that makes an impact on the viewer. Video content will definitely achieve these objectives. Even the laziest of consumers will sit through an interesting two-minute video but not all users are willing to several posts to understand what your brand represents.
Video Contents Increases Conversions and Sales
When a browser visits a website and comes across a video on the landing page that explains your business, they will definitely want to spend more time on the page as opposed to reading tons of words and trying to figure out what your brand is all about. Studies have also shown that the majority of users are likely to purchase a product if they have watched an explainer video about it.
Provides Good Return on Investment
Most businesses also agree that they receive a good return from investing in video content. Over the next few years, videos will rule the marketing domain. Moreover, several video editing apps and tools are available online and they are only getting better by the day.
Builds Trust
When users watch people talk about the products they’ve used and their honest reviews, a sense of trust is established. Building a loyal customer base is not an easy task but this can definitely make a gigantic contribution to easing the task. Providing the right content and information instead of just trying and selling products is a wonderful way of attracting customers.
Improves Search Engine Ranking
Search Engines love sites that have video content, especially those that are handling the lives of celebrities. Such sites are more likely to appear on the first page of search engines. Essentially, they make browsers stay on the website longer. This sends a signal to the search engine that users are loving this site and hence it gets a better rank.
Conclusion
Video content is an omnipotent tool that should be taken complete advantage of in this digital age. Great videos require even greater content and if you believe that your brand content requires a visionary to turn your ideas into palatable videos then hiring a media production house is a sure-shot way of reaching the right target audience.
Soccer lover, band member, front-end designer. Doing at the junction of art and mathematics to craft meaningful ideas that endure. I work with Fortune 500 companies and startups.
